Three Reasons Why News Stations are Using AI Anchor

AI News Anchors will soon be commonplace on news networks.

The technology that saves money and time.

1. Produce the fastest breaking news in the world.

In the event of an emergency, such as severe weather, an AI Anchor can quickly deliver new video and release breaking news content faster than traditional broadcasters

With AI Avatar, the script immediately becomes a news video, saving at least 10 to 20 minutes in breaking news time.

*In fact, some stations are already using voice AI to save time.


2. Reduce cost when producing news videos.

News can break anytime, so a news anchor must always be available, and the production crew needs to be ready at a moment’s notice. The broadcasting station must hire hiring more announcers, crew, and staff to support the 24-hour news cycle. However, if there is an AI Avatar, there is no need for the anchor and film crew.

If the station uses AI Anchor, the annual savings are expected to be around $400,000.

  • One standby announcer: $80,000
  • Three to four film directors and staff: $200,000
  • Filming equipment: $120,000
  • Studio: opportunity cost space for breaking news

*How to make News with AI Anchor



3. Never make a mistake in delivering a message.

Anchors are people, too. Even if you are a well-trained and experienced Anchor, you may stumble at pronunciation or show surprise in unexpected situations. AI Avatar always delivers news with the correct pronunciation and the appropriate tone.

*AI Avatar Tongue Twister Video

Example – CCTV AI Anchor

On CCTV, one of China’s leading broadcasters, the AI Avatar, is actually running the news. Not only in China but also in countries where AI Avatar technology is advanced, the number of cases of AI avatar broadcasting is growing fast. It looks very natural.


>> If you’re curious about more cases? Going to see more case

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